Pharmaceutical Marketing
About Pharmaceutical Marketing
Pharma
marketing refers to the marketing of drugs and medical devices by
private and public organizations to doctors, clinicians, and consumers. Pharmaceutical marketing can also be defined as
a management process that serves to identify and meet patients' needs in
a profitable way.
Brand building for the pharmaceutical industry is within the scope of marketing. Pharmaceutical marketing involves developing brand strategies, focusing on the brand's positioning and message, identifying the target market groups, and determining a budget (for both sales and costs) for each brand.
Why is Pharmaceutical Marketing important?
Pharmaceutical Marketing benefit company by
• Attract new clients
• Keep existing customers engaged
• Secure orders from existing and prospective clients
• Present new products and services to customers
• Analyze the market and find new opportunities
• Come up with ideas on how to sell or promote the company’s products
• Prepare marketing materials, including flyers, brochures, and newsletters
• Attend business meetings and workshops
• Conduct product demonstrations
• Make presentations to potential clients
Who should take the Pharmaceutical Marketing Exam?
• Marketing professionals
• Anyone who wants to assess their pharmaceutical marketing skills
• Anyone interested in pharmaceutical marketing
• Marketing managers and senior executives
• Marketing consultants
• Professionals working in outsourced pharmaceutical marketing companies
Pharmaceutical Marketing Certification Course Outline
1. Capturing Marketing Insights
2. Connecting With Customers
3. Analysing Consumer Markets
4. Analysing Business Markets
5. Identifying Market Segments And Targets
6. Building Strong Brands
7. Delivering Value