Public Relations Manager Certificate FAQs
What are the objectives of this exam?
• Increasing awareness
• Enhancing consumer’s attitude
• Getting feedbacks
• Providing information
What are the required skills for this exam?
• Technological skills
• Effective planning skills
• Good communication
• Management skills
Who should appear for this exam?
• Management students
• Graduates
• Legislators
• Community Partners
• Other interested candidates
What do we study in this exam?
The exam covers the following topics
• Public Relations
• Strategic Planning for Public Relations
• Communication and Public Relations
• Negotiating Skills and Public Relations
• Marketing PR and Integrated Marketing Communication
• Customer Relations
• Dealer Relations
• Vendor Relations
• Employee Public Relations
• Investor Relations
• Media Relations
• Corporate Social Responsibility (CSR)
• Corporate Image
• Corporate Identity Management
• Event Management
• Public Relations and Crisis Management
• Government Public Relations
• Public Relations and Lobbying
• Ethics and Public Relations
• Public Relations Agency
What do you understand by the term public relations?
Public relations basically refer to a set of events or activities that are designed to develop positive relationships between the public and businesses.