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Certificate in Rural Marketing

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Certificate in Rural Marketing

Overview

By achieving organizational objectives and goals, rural marketing gives marketers the ability to design, manufacture, market, and sell products specifically for rural markets that will satisfy the needs and wants of consumers. The rural marketing course can help you advance in your current position and give you an advantage over competing job candidates.

Benefits of this Course

  • This course's primary goal is to provide students with a broad perspective and understanding of how work is done in rural areas.
  • Discover the issues and how to move the project forward.
  • Various projects and models are included in the course to support advancement in rural areas.
  • Recognize the challenges that the industry faces and how they operate

Target Audience

  • Senior and middle level managers/executives/officers tasked with expanding their company's current market in rural areas for FMCG, services, and non-farm products, as well as those in charge of rural market functions like distribution, product planning, test marketing, and new market exploration
  • This program will be helpful to executives from businesses and non-profit organizations who are looking into new rural markets, testing out new products there, or marketing non-farm/rural food products in urban markets.

Course Description

  • the rural setting and rural markets
  • the size and condition of the rural market
  • Consumer and user behavior in rural areas
  • Market segmentation for rural areas and BOP markets
  • Product management in rural areas
  • In rural markets, pricing
  • innovative channel management and distribution in rural areas
  • Rural promotion and communication
  • establishing fresh, creative, and rural markets
  • formulation of a rural marketing strategy
  • Rural marketing through franchising
  • markets in rural areas
  • marketing of non-farm goods in rural areas

Certificate in Rural Marketing FAQs

The result will be declared immediately on submission.

It will be a computer-based exam. The exam can be taken from anywhere around the world.

You have to score 25/50 to pass the exam.

No there is no negative marking

There will be 50 questions of 1 mark each

You will be required to re-register and appear for the exam. There is no limit on exam retake.

You can directly go to the certification exam page and register for the exam.