Certificate in Healthcare Services Sales

Certificate in Healthcare Services Sales

Overview

A vital relationship between pharmaceutical corporations and medical healthcare professionals (HCP) is represented by healthcare sales representatives. They serve as the company's public face and brand. These representatives work to promote brands of pharmaceuticals, over-the-counter drugs, and medical supplies and equipment. They also play a part in the moral marketing of drugs. To raise awareness of a particular company's medical goods, they employ a number of tactics.

Importance of this certificate

• You will mostly help professionals improve their pertinent sales and marketing skills.
  
• Additionally, this training program will teach you about marketing strategy, market analysis, the sales process, effective communication, planning, etc.

Target Audience

• Sales professionals
  
• CEOs
• company owner
• Anyone looking for a benefit as they enter the sales industry

Course Outline

• Pharmacology Fundamentals, Drug Classification, and Pharmacovigilance Overview
• Marketing: Listening, selling, distribution, handling objections, and communication abilities
• Managing market and sales information, market research and analysis, and retail chemist prescription audit (RCPA)
  
• Branding's importance in pharmaceutical sales
  
• Important components of Pharma LBL and Visual Aids
  
• Information on competitors' brands, knowledge of competitors, and competitive activities.
  
• Key Opinion Leaders (KOL) Management in Pharmaceutical Sales