Service Marketing Certification
About Service Marketing
Service marketing is the process of promoting and selling services to customers. It involves identifying the target market for a service, understanding their needs and preferences, and then developing and implementing marketing strategies to reach and persuade them to purchase the service. This can include activities such as advertising, public relations, sales, and customer relationship management. Service marketing also involves creating a strong brand image and developing customer loyalty through exceptional customer service. The goal of service marketing is to increase demand for the service and ultimately drive revenue growth.
Who should take the Service Marketing Certification exam?
A Service Marketing course would be beneficial for professionals involved in the marketing and promotion of services. This can include marketing professionals, sales professionals, and customer service professionals. The course would cover topics such as service positioning, service branding, service advertising, service pricing, and service distribution. It would also provide practical training in developing and executing service marketing strategies.
Service Marketing Certification Course Outline
Service marketing refers to the process of promoting and selling services to customers. Some common topics that might be covered in a course on service marketing include:
Understanding the characteristics of services and how they differ from tangible products
Identifying target markets and segmentation
Service positioning and branding
Service design and development
Service delivery and operations
The service encounter and customer service
Service quality and customer satisfaction
Service recovery and complaints management
Service pricing and revenue management
Service distribution and channels
Service promotion and advertising
Service loyalty and retention
Measuring and evaluating service marketing effectiveness
Service marketing trends and innovations
Service marketing in digital marketing and social media
Service branding and co-creation