Strategic Management Certification
About Strategic Management
Strategic management is the process of making decisions and taking actions to achieve the goals and objectives of an organization. It involves the formulation and implementation of the major goals and initiatives taken by an organization's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.
The process of strategic management typically includes the following steps:
Setting goals and objectives: This involves identifying the organization's mission, values, and desired outcomes, and establishing specific and measurable goals and objectives.
Conducting a strategic analysis: This involves evaluating the internal and external environment to identify opportunities and threats, and to understand the key trends and forces that are shaping the industry and the competitive landscape.
Developing a strategic plan: This involves identifying the key actions and initiatives that will be taken to achieve the organization's goals and objectives, and to address any opportunities and threats that have been identified.
Implementing the strategic plan: This involves taking the actions and making the decisions necessary to put the strategic plan into action.
Monitoring and evaluating progress: This involves tracking the organization's performance and progress against the strategic plan, and making adjustments as needed to ensure that the organization is on track to achieve its goals and objectives.
Strategic management is an ongoing process that helps organizations to make better decisions, improve their competitiveness, and achieve their goals. It enables organizations to anticipate and respond to changes in the internal and external environment, and to create a sustainable competitive advantage.
Who should take the Strategic Management Certification exam?
Strategic Management course is typically intended for professionals in business, management, and other related fields who are responsible for making strategic decisions within an organization. This includes managers, executives, business consultants, and analysts. The course would also be beneficial for students studying business, management, or related fields who wish to gain a deeper understanding of strategic management and decision making. Additionally, It would be beneficial for entrepreneurs and small business owners who want to gain a better understanding of how to identify and analyze opportunities for growth and success.
Strategic Management Certification Course Outline
Some common topics covered in a Strategic Management course may include:
Introduction to strategic management and the role of strategic planning in organizations
Techniques for analyzing the external environment, including industry and competitor analysis, PESTLE analysis, and SWOT analysis
Techniques for analyzing internal capabilities, including resource and competency analysis
Framework for identifying and evaluating strategic options, including the Boston Consulting Group (BCG) matrix, the GE-McKinsey matrix, and the Ansoff matrix
Methods for creating and implementing a strategic plan, including the balanced scorecard and strategy maps
Techniques for monitoring and evaluating the effectiveness of a strategic plan
Understanding of the role of technology and digital platforms in the process of strategic management
The role of leadership and culture in strategic management
International and global strategic management
Mergers, acquisitions and strategic alliances
Case studies and examples of strategic management in various industries and organizations
Team exercises and hands-on practice applying strategic management tools and techniques.