Visual Communications Certification
About Visual Communications
Visual communications is the field of study and practice that encompasses the use of visual elements, such as images, typography, color, and layout, to convey information and ideas. It is a broad field that encompasses a wide range of disciplines such as graphic design, advertising, photography, and digital media.
Visual communications professionals use a variety of techniques and tools to create visual materials that effectively communicate a message to a target audience. This may include creating and designing visual elements such as brochures, posters, billboards, packaging, websites, and digital content.
The field of visual communications encompasses several specializations such as:
Graphic design: This includes creating visual elements such as logos, icons, typography, and layout to effectively communicate a message.
Advertising: This includes creating visually appealing and effective campaigns to sell a product or service.
Photography: This includes capturing and manipulating images to convey a message or tell a story.
Motion graphics: This includes creating animations, videos, and interactive media to convey information and tell stories.
Visual communications is a field that is constantly evolving, as new technologies and platforms emerge. Professionals in this field need to be able to think creatively, understand the latest trends and technologies, and be able to work effectively with clients and other stakeholders.
Who should take the Visual Communications Certification exam?
Visual Communications course is suitable for:
Graphic designers and illustrators.
Advertising and marketing professionals.
Communication and media students.
Web designers and developers.
Anyone interested in learning about visual storytelling, design, and communication, and how to effectively convey messages through visuals.
Visual Communications Certification Course Outline
Visual Communications is a broad field that encompasses various topics related to visual media and communication design. Some common topics covered in a Visual Communications course include:
Introduction to visual design principles and elements, such as color theory, composition, and typography.
Understanding of different visual media, such as graphic design, photography, illustration, and animation.
Techniques for creating visual content, such as sketching, wireframing, and prototyping.
Digital tools and software for visual design, such as Adobe Photoshop, Illustrator, InDesign, and After Effects.
Creating effective visual communication for different audiences and mediums, such as print, digital, and social media.
Understanding of branding and identity design, including creating and developing a brand.
Understanding of User-centered design and user experience design principles.
Understanding of various design methodologies such as lean design and design thinking.
Understanding of current trends in visual communication and design.
Understanding of the legal, ethical and professional issues related to visual communication.