Business Research
About Business Research
Business research is the process of gathering comprehensive information about every aspect of business and applying that knowledge to increase sales and profit. Such a study helps businesses in identifying the most lucrative or in-demand goods and services.
There are several kinds of business research, including qualitative research methods, quantitative research techniques, focus groups, surveys, interviews, and more.
Why is Business Research important?
Research in business helps in spotting possibilities and dangers. It improves problem identification, and with this knowledge, intelligent choices may be taken to effectively address the issue. Better customer understanding using business research makes it possible to interact with customers or stakeholders more effectively.
Who should take the Business Research Exam?
- Marketers
- Current and aspiring product managers
- Business executives
- Bachelor and Master's students in Business related fields
- Consultants
- Entrepreneurs
Business Research Certification Course Outline
- Business research concept
- Applied and basic research
- Research Proposal: Initiating Research
- Qualitative Research
- Quantitative Research
- Research Report: Delivering Insights