Certificate in Consumer Research

Consumer Research

About Consumer Research

Finding out about the preferences, drivers, and purchasing patterns of the target audience is done through consumer research. Consumer research gives organizations the tools they need to create accurate profiles of client purchase behavior by enabling them to dive deeper into customer psychology.

Why is Consumer Research important?

Customers' wants and needs may be discovered through consumer research. Customers' data is not about internal problems, individual goals, or even arbitrary priorities. Customer support is what makes a business succeed or fail. Good judgments are driven by the needs of the customers.

Who should take the Consumer Research Exam?

• Consumer Insights Qualitative Researcher
• People in Research development
• Manager
• Research Program Manager
• Marketing students and business owners who need a marketing strategy

Consumer Research Certification Course Outline

1. Business Analytics
2. Consumer Research
3. Marketing Research
4. Consumer Behavior
5. Independent Research
6. Economic Anthropology
7. Ethnographic Methods
8. Research Methods in Psychology
9. Human Judgment and Decision Making
10. Communicating with Data Visualization