Public Relations
About Public Relations
Public
relations (PR) refer to the variety of activities conducted by a
company to promote and protect the image of the company, its products
and policies in the eyes of the public. Thus it aims to manage public
opinion of the organization. Public relations encompass a broad range of
activities.
Why is Public Relations important?
•
Increases Awareness: The company and the PR department primarily
focuses on spreading awareness by making people understand the product
specifications and brand values.
• Creates Brand Image and
Reputation: The company has a chance to improve its image and build up a
reputation among the public through public relations practice.
•
Develops Loyalty: The customers generate a loyalty factor for the brand
because of an intense public relations practice. They tend to buy from
the company repeatedly.
• Promotes Goodwill: In the long term,
public relations practice paves the way for creating substantial
goodwill for the company.
• Builds Trust and Credibility: The
repetitive brand promotion, done in a way to align the company’s
objectives to those of the society and the target audience, develops
trust and credibility among the public.
Who should take the Public Relations Exam?
• PR professionals
• Business owners or Entrepreneurs
• Anyone who wants to assess their public relations skills
• PR managers and senior executives
• Recruitment consultants
• Professionals working in outsourced companies responsible for public relations
• Any professional with skills and knowledge on public relations
• Anyone interested in public relations
Public Relations Certification Course Outline
1. Communication and Public Relations
2. Marketing PR and Integrated Marketing Communication
3. Customer Relations
4. Dealer Relations
5. Vendor Relations
6. Employee Public Relations
7. Investor Relations
8. Media Relations
9. Corporate Social Responsibility (CSR)
10. Corporate Image
11. Corporate Identity Management
12. Event Management
13. Public Relations and Crisis Management